Apptimize

Apptimize was conceived in Silicon Valley when Nancy and Jeremy were debating the horrible state of app development. Why must people resort to home-grown AB testing solutions that crash their apps and are extremely hard to use or understand? Why can't native app optimization be as easy, fast, and riskfree as website optimization? Modern websites wouldn't exist without web optimization concepts, so how cool would apps be if app optimization was mature too?

Nancy and Jeremy realized a new technology was needed for app development and testing. Apptimize envisions a world where every app is personalized and optimized for each user, and this is the first step toward that future.