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United Kingdom telecommunications

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Website:http://www.bt.com
Summary:United Kingdom Telecommunications (Group), known as BT, formerly United Kingdom State-owned telecommunications utility, by the United Kingdom post office management, October 1, 1981, from the United Kingdom Royal Mail, into independent State-owned enterprise. In the United Kingdom under the conservative Lady Margaret..
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United Kingdom Telecommunications (Group), known as BT, formerly United Kingdom State-owned telecommunications utility, by the United Kingdom post office management, October 1, 1981, from the United Kingdom Royal Mail, into independent State-owned enterprise. In the United Kingdom under the conservative Lady Margaret Thatcher in power, 50% Government share sale to the market in 1984, as a private company. The company is the UK's largest operator of telecommunications hardware. United Kingdom Telecommunications Office or offices in 170 countries around the world, 2006 global revenues of approximately US $ 39 billion.

Current overseas turnover accounted for by the business of the Group's total turnover one-third.

As the world's traditional fixed-line operators typically representative of the United Kingdom telecommunications, facing different shunt serious, increasing competition and the challenges of new technologies and services, by establishing long-term customer relationships, implement business transformation, network transformation, and organizational transformation and other key initiatives completed a Web-based integrated information communication service provider's repositioning as a model transformation of traditional fixed-line operators. BT is one of the leading telecommunications service provider in Europe, is a full service telecommunications operator. 2001 strategic considerations of the optimal financial structure for reducing liabilities, BT split its mobile communications sector. Currently, BT's main business includes the local fixed-line and domestic long distance, international long distance, narrowband/broadband Internet access services, enterprise solutions, network bandwidth rental/resale. BT's business activities are focused in the United Kingdom, 2004 fiscal year the company's revenue comes from 91% United Kingdom mainland. As an established traditional operators, BT 2002 fiscal year the share of traditional fixed-line business revenue is around 86%.

Currently, BT in the United Kingdom market faces daunting challenges. First of all, mobile streaming to BT's influence is growing. 2000 United Kingdom mobile phone users than fixed-line users, due to the 2G mobile penetration continues to grow, coupled with the 3G service began in the United Kingdom running in recent years, the development of mobile phones remains significantly higher than fixed-line speed, traffic volume trends apparent in accelerating the shift to mobile phones. Second, while BT fixed communications market will remain a significant competitive advantage, but the United Kingdom has hundreds of large and small carriers compete with BT, most of which provide resale service, through its own infrastructure to compete with BT in dozens of companies, are mainly cable television network operators and a number of local operators. Meanwhile, BT is also facing impact brought about by new technology and new services such as VoIP, together with alternative and compete with the quality of the growing heterogeneity, BT voice services is accelerating its market share decline.

BT traditional fixed-line revenue continued greater growth in BT's traditional fixed-line business, 2003 fiscal year revenue both decreased by 6% per cent compared with the previous fiscal year. BT's overall strategic objective is to become a Web-based integrated information communication service providers. BT of main strategy transformation thought is through and customer established long-term of cooperation partners relationship to won customer support; through improve service quality, and creative of marketing, and price innovation, and reduced cost, series of initiatives to maximum to mining traditional business potential; through boot customer using new of products and service (as ICT service, and broadband, and mobile and management type business,) to improve profit; through implementation 21CN strategy to support business of development. Strategic transformation process, in order to support business development and network transformation, BT's internal organizational structure are also adjusted, gradually from product-centric to customer-centric evolution.

Therefore, strategic transformation of BT, in General, can be grouped into: customer relationship is premise, business transformation is the key to network transformation is the base, organizational transformation is guaranteed. United Kingdom is Europe's largest telecommunications market. United Kingdom statistics report 2006 United Kingdom telecommunications company sales income of 62.5 billion pounds, added value of 26.5 billion pounds, Enterprise: 4,953 employees about 225,000 people. United Kingdom business of various telecommunication carriers more than 1000 companies, but for absolute share several large companies dominate the market. United Kingdom Telecom (BT) in the fixed-line market dominance, traffic volume than 50%. Mobile Marketing 90% business to Vodafone, Orange, O2, t-mobile and Hutchison 3G five operator control. Vodafone's revenue and traffic volume of retail market share respectively in 30% and more, ranked first.

Hutchison is the United Kingdom's first 3G business operator, now the original four GSM operators such as Vodafone in accelerating the adoption and diffusion of 3G technology, United Kingdom as Europe's first country to enter the 3G market. BT is fully aware customers are the ultimate source of profits and therefore BT will continue to enhance customer satisfaction as one of its key initiatives. For improve service quality, upgrade customer satisfaction of, BT take has series measures, as hired company analysis customer views; established unified of CRM system, master accurate real-time of customer information; provides end to end customer track system, online processing customer asked and maintenance; for different user established different of sales sector, used different policy, do caught big not put small; launched free of voice information business, dang user busy not convenient received phone of when, for user automatically retained phone information and so on. BT customer satisfaction measures and achieved remarkable results.

Fiscal year 2004 results of the latest survey showed that over the last three fiscal year, average annual decrease by about 25% of customer dissatisfaction. Contact phone: 0800 100 400;0330 1234 150*;+44 6931**.Welcome to 0430 website library

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United Kingdom telecommunications:United Kingdom Telecommunications (Group), known as BT, formerly United Kingdom State-owned telecommunications utility, by the United Kingdom post office management, October 1, 1981, from the United Kingdom Royal Mail, into independent State-owned enterprise. In the United Kingdom under the conservative Lady Margaret..

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