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The Asian Football Confederation (AFC)

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Summary:The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA.
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The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA.

Formed in 1954 in Manila on the sidelines of the second Asian Games, the AFC was sanctioned by FIFA in Berne, Switzerland on June 21 of that year.

The AFC is now headquartered in Kuala Lumpur, Malaysia and consists of 46 Member Associations and one Associate Member Association (The Northern Mariana Islands). Led by the AFC President Shaikh Salman bin Ebrahim Al Khalifa of Bahrain, the AFC launched its Vision and Mission on January 28, 2016 in Doha, Qatar, setting out its ambitions of being the world’s leading Confederation as well as having more successful Asian teams on the world stage and confirming football as the number one sport in the continent.

The new Vision and Mission tagline – One Asia, One Goal – signifies the core values of unity professionalism and leadership. In addition to developing and regulating the game, upholding the integrity and laws of the game, boosting grassroots and youth football and conducting top-level competitions, the AFC also works closely with its Member Associations and key stakeholders to bring to life its objectives under its Vision and Mission.

The Asian Football Confederation (AFC) has signalled its intent to become the world’s leading football confederation with the launch of its Vision and Mission. The new vision will see the AFC focus on the success of Asian teams on the world’s biggest stages and strengthen the level of fan engagement to ensure football is the number one sport throughout the continent.

In line with efforts to fully realise this vision, the AFC has set out its mission, centred around seven key pillars: to provide dedicated services for Member Associations to realise their full potential, to enable the success of Asian teams at the pinnacle of world football, to raise the standard of Asian competitions, to produce commercially attractive content for stakeholders and increase fan engagement, to implement good governance and professional administrative standards, to ensure the utmost integrity at all levels and to leverage on football as a force for social good.

The AFC has also launched a new Vision and Mission logo tagline – One Asia, One Goal – signifying the core values of unity, professionalism and leadership. The AFC Vision and Mission was first initiated following recommendations of the AFC Governance Reform Task Force and concluded after a comprehensive series of engagements with various key partners and stakeholders.

Vision

1. To be the world’s leading confederation;

2. Ensuring Asian teams succeed on the world stage, and;

3. Making football the number one sport throughout the continent.

Mission

1. Member Associations Development

Focused and dedicated services to maximise the potential of MAs

2. Successful Asian Teams

The continuous support to succeed at the pinnacle of world football

3. Top Level Competitions

Necessary platforms that raise the standard of competitions in Asia

4. Optimised Commercial Value

Produce and commercialise attractive products that engage with and excite our stakeholders

5. Good governance

Implementation of initiatives that ensure professionalism

6. Integrity

Ensure that the AFC’s competitions, matches and the conduct of its people conform to the highest ethical and sporting standards

7. Football for Social Development

Undertake effective social responsibility campaigns

Contact Us

Asian Football Confederation
AFC House
Jalan 1/155B, Bukit Jalil
57000 Kuala Lumpur
Malaysia
+603 8994 3388
+603 8994 2689
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The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA.

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