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Summary:In 1913, Prada in Italy founded the first boutique hotel near Milan city centre, the founder of Mario·Prada (Mario · Prada) is designed to have stylish, high quality handbags, suitcases, leather cosmetic case and accessories and other products, has been loved and sought after from royalty and high socie..
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In 1913, Prada in Italy founded the first boutique hotel near Milan city centre, the founder of Mario·Prada (Mario · Prada) is designed to have stylish, high quality handbags, suitcases, leather cosmetic case and accessories and other products, has been loved and sought after from royalty and high society.

Today, this much-coveted boutique shop is still in Italy high society with a high reputation and fame, embodied in the Prada products value has been seen as extraordinary in daily life to enjoy. In 1978, the famous brand with a long history is given new element of growth and vitality. Miuccia (Mario · Prada's granddaughter) and Patrizio Bertelli with rich production experience of luxury products to establish a business partnership. 70 's fashion industry environment changes, Prada is almost on the verge of bankruptcy. In 1978, Miuccia and her husband Patrizio·Bertelli leads take over Prada and Prada together toward a new milestone. Miuccia as the Prada Designer, through her gifted fashion talent is constantly interpreting the legend of challenge and innovation. Patrizio·Bertelli, a creative entrepreneur, Prada was not only established the worldwide product distribution channels as well as mass production of the system, while skilfully Prada tradition of the brand concept and the perfect combination of modern and advanced technology. At a time when Miuccia took over, small sign Prada continues to spread in Europe. Without innovation and breakthrough of the intergenerational cycle of family, it is easy to decline.

Miuccia looking for novel and traditional leather of different material, after multiple attempts, from air force parachute, using materials found in synthetic fabrics, grounded to lightweight, durable, and "black nylon" a hit of red. In the 1990 of the 20th century, the name of "Less is More" slogan of the minimalist came into being, and the minimalist Prada with a unit like a uniform aesthetic design exactly coincides with the trend. In 1993, the Prada fall/winter men's and men's shoes series released, its clothes, accessories for men and women, between the pursuit of popular best of minimalist and modern the modern style. In the late 1990 of the 20th century, the wave of leisure sports fever, Prada introduced Prada Sport series, both function and fashion design, resulting in a whirlwind. After more than 20 years of hard work and struggle, the brand continued to grow and evolve.

Patrizio·Bertelli by Miuccia's tacit cooperation, Prada has evolved from a small family business into the world's top luxury brands. Total of 166 line of Prada and Miu Miu boutiques located in key cities and tourist spots in the world. Located in Alexandra House shop, Hong Kong is the 170th Prada boutique. These "light green boutique" with its unique design combines functionality and elegant temperament, perfect to bring out the excellent Prada products. Prada Epicenters flagship stores have been established, their style is unique, is a new attempt to blend the shopping and cultural. Prada group has own Prada, Jil Sander, Church's, Helmut Lang, Genny and Car Shoe, a very prestigious international brands, also has Miu Miu brands exclusive licensing rights. All the Prada group products under production Italy Prada Spa in Tuscany, and this region is recognized as having the highest end leather goods and footwear production processes and technologies. For mass production, Prada showed no let up for product quality requirements, uncompromising views on quality has become the Prada business philosophy.

June 24, 2011 Prada in the Hong Kong stock exchange listing. When the spring/summer season luxury luxurious decoration is aggressive when Prada style suddenly had a 180-degree shift-restore for a simple and comfortable style. There is a sense of anticlimax and against the current. Miuccia said of this spring/summer 2000 collection "fashion ABC", because she has to be Evergreen basic clothes in my closet-sweater, shirt, crisp pleated skirts, STRAIGHT SKIRT and scarf, carried forward again, disseminating a strong 70 Sven student and an air hostess dress up, today lost the genuine beauty.

This is what Miuccia said "this is the only possible thing, elegant, good woman, very smart". Since the late 70 's, after the Prada is Miuccia took over in charge, also began to add a little fashion design. Until the late 80 's, Prada in minds of people are a special produced leather Italy brand.

But in the 90 's "advocate minimalist" wind, Miuccia good, calm and concise design style has become the mainstream of clothing, often to "uniform" as inspired by Prada to design a very representative of simply fashion clothing has become one of the symbols. Designers from different cities around the world, many of them Prada leather love. Donna·Karen in New York with a black nylon Prada Bags out of the series, Prada in the last two years to develop a number of bags fashion, like a small shopping bag, colorful color and easy maintenance of the canvas material, set off another wave of handbag-pop. Shoes series Prada and Hsinchuang are designed into these cities, echoed, but its style is popular footwear lead pointer. Such as the shoe heel, wedge-shaped, square metal doll shoes …… are the wave of the Prada. From leather, underwear, clothes to shoes, Prada has become a complete boutique Kingdom, maps has been greatly expanded to the whole world.Please attention: the excellent global sites

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In 1913, Prada in Italy founded the first boutique hotel near Milan city centre, the founder of Mario·Prada (Mario · Prada) is designed to have stylish, high quality handbags, suitcases, leather cosmetic case and accessories and other products, has been loved and sought after from royalty and high socie..

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