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Shinho Food Company

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Summary:The name Shinho comes from the Mandarin Chinese for mutual respect (shin) and teamwork (ho).
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The name Shinho comes fro m the Mandarin Chinese for "mutual respect" (shin) and "teamwork" (ho). Our core values are: Do Everything with Integrity, Strive to Do Better, Be Bold and Creative, Empower Others, and Take the Long-term View. In 20 years of operation, Shinho has grown fro m its origins selling bags of soy sauce into a major food industry operator, producing and selling a wide range of food products and offering culinary solutions and services all over the world. Responsible for China′s premium soy sauce brand, our core products are raw soy sauce, high-salt liquid-state soy sauce, peanuts, chilli-based products, organic foods, and miso. We have also developed a highly effective system of sales and logistics. We are passionate about developing products and services of the highest standards that positively impact every part of the food ecosystem.

Our logo reflects what we believe Treat the world as family

Red & Orange

The red and orange color scheme is inspired by ripe, natural foods, representing our connection with the food industry. It is also inspired by the joy of a feast, representing our hope of bringing joy to every family that uses our products.

Circles & Curves

The curved overlapping lines in our new logo show a family standing side by side.


The icon in the middle captures the idea that quality ingredients are the core of every healthy family. This has particular meaning for Shinho, a company that aims to improve families′s quality of life through food.

We Don′t Sell to Consumers What We Won′t Eat Ourselves

Shinho was established in 1992 on the principle of putting families first. Shinho′s key product, soy sauce, is a condiment on nearly every family′s dinner table in China. Shinho′s philosophy on quality is to make sure that we only sell to our customers what we would happily consume ourselves.

We believe in treating the world as family, since the family is the most fundamental unit in society. Our families are the ones who raise us, support us, and educate us. In return, it is only right that we treat them with generosity, love, care, understanding, respect, and sincerity.

At Shinho, we treat the world as family.

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1 floor Shinho Food Company [*.*.*.*] published in 2019/05/10/ 09:00:00
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Shinho Food Company:The name Shinho comes from the Mandarin Chinese for mutual respect (shin) and teamwork (ho).

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