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Unilever China

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Summary:Unilever in China can be traced back to 80 years ago, lever brothers in Huangpu district, Shanghai established China's SOAP co., Ltd. In 1986, Unilever has returned to China, always put the localization of multinational companies as part of its effort to objective of sustainable development, and had made significant ..
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Unilever in China can be traced back to 80 years ago, lever brothers in Huangpu district, Shanghai established China's SOAP co., Ltd. In 1986, Unilever has returned to China, always put the localization of multinational companies as part of its effort to objective of sustainable development, and had made significant progress.
Since 1986, Unilever has invested $ 1 billion in China, the introduction of a number of advanced patented technology, directly employs more than 5,000 employees in China, and indirectly provides more than 20,000 job opportunities, annual taxes of nearly 1 billion yuan.
Unilever's business in China is divided into two main blocks: the household and personal care products: major brands include mystery, the Chinese, and Lux, pond 's, Chhnang, Dove, and HAZELINE and Shu Nai.
Food: major brands include Le, Lipton, wall 's, etc.
After years of raising, these brands are household names, popular brands of Chinese consumers in their daily lives. Company's commitment to long-term development in China, starting in 2000, Unilever has started in China's new strategy: for the management of research centers in Shanghai, Hefei, Anhui and other places for the production and processing base. Unilever's production base in Hefei, in production in 2002, covering home and personal care products, as well as tea processing. The Hefei industrial park has become a Unilever, one of the world's largest production base, exported to 14 countries, became truly global supply center.
With China's accession to the WTO, Unilever established a global procurement Center in Shanghai, relying on abundant resources of China, to Unilever's global exports of raw materials and finished products. In 2006, the Unilever headquarters building was completed at the airport Park in changning district, as its greater China headquarters, a group of Unilever Asia, Africa, and global regulatory authorities in Shanghai, making Shanghai home truly has global capabilities. In 2009, Unilever's global research and development centre close to China regional headquarters building was completed. The Centre covers an area of 30,000 square meters, will invest nearly 100 million dollars, focusing on the natural ingredients of Chinese traditional science promoted by the introduction of Unilever products to make Unilever product more suitable for Chinese consumers.
At the same time, with rich Chinese herbal medicine resources in China and the Chinese medicine theory provide direction for global new product development. Successful localization localization without employees.
Localization of excellent staff and management to better understand the needs of Chinese consumers, Unilever, 90% Manager-level employees are recruited locally and trained. Joint Lee China believe to achieved sustainable development, must active take in China of social responsibility: company in China funded established has 20 by hope primary school, and and they regularly organization interactive activities, annually two times organization employees paid visiting for a week of support taught; carried out "joint Lee China hope of Star" project, for 200 a remote poor area of excellent students provides 4 years of university tuition; company also in Fudan University established scholarship, award excellent of students.
In 2008 Unilever's overall contributions to earthquake-stricken areas in Sichuan Province more than 10 million Yuan.
In July 2008, Premier Wen Jiabao visited the headquarters of Unilever China, Unilever's development in China. Unilever's long-term commitment to China, we are willing to cooperate with Chinese consumers, customers, suppliers and our employees work together to achieve sustainable growth and success.Please attention: the excellent global sites
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Unilever China:Unilever in China can be traced back to 80 years ago, lever brothers in Huangpu district, Shanghai established China's SOAP co., Ltd. In 1986, Unilever has returned to China, always put the localization of multinational companies as part of its effort to objective of sustainable development, and had made significant ..

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