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Summary:Our name was inspired by a poem written more than 800 years ago during the Song Dynasty.
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Our name was inspired by a poem written more than 800 years ago during the Song Dynasty. The poem compares the search for a retreating beauty amid chaotic glamour with the search for one's dream while confronted by life's many obstacles. "...hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights were waning, and there she stood." Baidu, whose literal meaning is "hundreds of times", represents a persistent search for the ideal.

Baidu was founded in 2000 by Internet pioneer Robin Li, creator of visionary search technology Hyperlink Analysis, with the mission of providing the best way for people to find what they're looking for online. Over the past decade we have strived to fulfill this mission by listening carefully to our users' needs and wants. To provide intelligent, relevant search results for the tens of billions of queries that are entered into our search platform every day, we focus on powering the best technology optimized for up-to-date local tastes and preferences. Our deep understanding of Chinese language and culture is central to our success and this kind of knowledge allows us to tailor our search technology for our users' needs. Just to cite one example, we believe there are at least 38 ways of saying "I" in the Chinese language. It is important that we recognize these nuances to effectively address our users' requests.

We provide our users with many channels to find and share information. In addition to our core web search product, we power many popular community-based products, such as Baidu PostBar, the world's first and largest Chinese-language query-based searchable online community platform, Baidu Knows, the world's largest Chinese-language interactive knowledge-sharing platform, and Baidu Encyclopedia, the world's largest user-generated Chinese-language encyclopedia, to name but a few. Beyond these marquee products we also offer dozens of helpful vertical search-based products, such as Maps, Image Search, Video Search, News Search, and many more. We power these through our cutting-edge technology, continually innovating to enhance these services. Our new Box Computing Open Platform brings users deep-linked content and even applications they can use directly through their search box. We believe that Box Computing will dramatically improve people's search experience and become ubiquitous across all Internet devices including computers and mobile platforms.

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This Code of Business Conduct and Ethics (the "Code") applies to all of the employees, officers, advisors and directors of, Inc., a company incorporated in the Cayman Islands, its subsidiaries and/or affiliated entities (collectively, the "Company"), whether such person works for the Company on a full-time, part-time, consultative, or temporary basis (each, an " Employee" and collectively, the "Employees").

This Code contains general guidelines for conducting the business of the Company consistent with the highest standards of business ethics, and is intended to qualify as a "code of ethics" within the meaning of Section 406 of the Sarbanes-Oxley Act of 2002 and the rules promulgated thereunder. To the extent this Code requires higher standards than those required by commercial practice or applicable laws, rules or regulations, the Company adheres to these higher standards.

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1 floor Baidu [*.*.*.*] published in 2013/05/27/ 11:30:00
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Baidu:Our name was inspired by a poem written more than 800 years ago during the Song Dynasty.

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